How NOT to announce a price increase to your customers

This was an email I received from a hosting provider.

The tone is apologetic and they don’t make any effort to talk about the value they have delivered or will be in the coming year other than a vague reference to improving infrastructure.

I appreciate that their costs have gone up, along with everyone else’s but with a little more effort they could have taken this opportunity to communicate the wide range of products and services they offer and their planned roadmap for the year. It would even be a chance to upsell additional services.

Suffice to say I am not with them now and I am instead paying considerably more with another provider but one who I feel is delivering more value.

For a much better example of how to word a change, check out this one from Amazon,

And if you haven’t put your prices up for some time, use this handy calculator to see what your price should be based on just UK average inflation.

For a fuller picture of where your pricing stands, our Pricing Health Check goes beyond inflation to show how much margin you may have quietly given away.