Are you selling ingredients or the meal?
Take the free 5-minute assessment to find out exactly where your service business sits on the commodity-to-premium spectrum and what it’s costing you to stay there.
Instant results. Personalised report.
quiz.valuealchemists.com/value — takes around 5 minutes
What the assessment covers
Twenty-five questions across five dimensions of your business. Each one is designed to reveal where you’re genuinely strong and where commodity positioning is quietly costing you.
Value Positioning
How clearly you communicate what makes your business different — and whether prospects see that difference before price even comes up.
Pricing Power
Whether your pricing reflects the value you deliver, how often you’re discounting to win, and how long it’s been since you last increased your rates.
Growth Engine
How you win new business — whether you have a systematic approach or rely on referrals and hope, and whether you can attract the right clients rather than just any clients.
Operational Leverage
How much the business depends on you personally versus running on systems and processes — and whether that dependency is limiting what you can charge and how you can grow.
Technology Adoption
Whether you’re using AI and modern tools to create genuine competitive advantage, or falling behind while competitors automate what you’re still doing manually.
Your results: four possible zones
Every business lands in one of four zones. Each comes with a personalised report explaining what the score means, what it’s costing you, and what to do about it.
0 – 40%
Foundation Zone
Your business is competing at a significant disadvantage. You’re likely the cheapest option in your market and positioned as interchangeable with competitors. The foundations need attention before anything else will stick. The report tells you where to start.
41 – 65% · MOST COMMON
Plateau Zone
You’ve built a solid business — but you’re stuck. Technically excellent, good client relationships, reasonable revenue. Yet still competing on price more than you should, still nervous about raising rates, still relying on referrals to grow. The highest-value zone to be working in.
66 – 85%
Optimisation Zone
Strong positioning and good pricing discipline. You’re winning on value more often than not. The opportunity here is in the gaps — specific dimensions where you’re losing ground that you may not have identified yet. Your report identifies where to focus next.
86 – 100%
Premium Zone
You’re genuinely competing as a premium business. Strong differentiation, confident pricing, a systematic approach to growth. Your report focuses on how to maintain this position and where the highest-leverage opportunities for the next stage lie.
What you get from your results
Your overall score and zone
An overall score plus a breakdown across all five dimensions, so you can see at a glance where you’re strong and where the gaps are.
A personalised report
Written specifically for your zone and your scores — not a generic summary. It covers what the results mean for a business like yours, what it’s likely costing you, and where to focus first.
Clear next steps
Specific, actionable recommendations based on where you scored. Including an honest pointer to whether there’s a good fit with any of our services — or whether you’re better placed to act on the report independently.
Your results and personalised report are delivered instantly.
Who this is for
The assessment is designed for owners and directors of service businesses, MSPs, IT providers, digital agencies, professional services firms, typically with revenues over £250k and up to £20m+ If any of the following sounds familiar, your results will be useful.
✓ You know you’re technically excellent, but prospects still compare you on price
✓ You’ve not increased your prices in a year or more and aren’t sure how to approach it
✓ You win most of your business through referrals but have no reliable way to grow beyond that
✓ You deliver great results for clients but struggle to put that into words before the work starts
✓ You’ve worked with a business coach before without seeing the changes actually implemented
✓ You have a sense there’s more revenue in your business, but you’re not sure where it’s hiding
Find out where you stand
5 minutes, 25 multiple choice questions. Answer the questions, enter your email, and your personalised report is ready straight away.
quiz.valuealchemists.com/value