VALUE TRANSFORMATION PROGRAMME
Hands-on implementation that changes how your business prices and sells
For service businesses from £300k revenue upwards that want to stop competing on price. Over three months I work alongside you to build the pricing, proposals, positioning and client communications, then help you put them in place.
From £15,000 + VAT. Three months of implementation, following the Value Transformation Assessment.
THE GAP
Knowing what to change isn’t the hard part
You’ve probably been told before that you need to charge more, position better and explain your value more clearly. Perhaps a business coach told you the same.
The advice isn’t wrong. The difficulty is doing it while still running the business. Most consulting ends with a report and some recommendations, and you’re left to implement them on your own.
So the report goes in a drawer, the price increase doesn’t happen, the proposals stay the same, and a year later the margins are thinner. This programme is built to close that gap.
HOW I WORK
Implementation, not just advice
For three months I work alongside you and build the materials your business needs. Every engagement combines three things, and the mix depends on what your business needs most.
Coaching
Challenging assumptions and guiding you through the difficult decisions that come with real change, with a nudge when it’s needed.
Mentoring
Building your skills and confidence so you can run the next pricing review yourself, without calling someone in.
Consulting
Doing the work with you and for you: the pricing communications, proposal templates, pitch decks and financial models.
WHAT CHANGES
What changes in your business
Every project is different, but these are the outcomes clients typically see within three months.
Clear positioning
Prospects understand what makes you different before price comes up.
A pricing strategy you can roll out
A pricing strategy with the client communications written and tested, and an annual review built in so you don’t fall behind again.
Services built around outcomes
Services packaged around the results your clients care about, rather than a list of deliverables.
Proposals that lead with outcomes
Proposal templates that sell the meal, not the ingredients, and show clients the return on their investment.
A repeatable way to win clients
New business that doesn’t rely on referrals alone, with clear ideal client criteria, client scoring and an outreach plan.
Changes that last
Annual pricing reviews, client scoring and positioning that keep working after the project ends.
THE RESULTS
Results clients see
43%
Average profit improvement
From a combination of pricing changes and operational improvements, often without adding a single new client.
13%
Average price increase
Put through with a planned rollout and client communications written around the value clients receive.
97%+
Client retention
Client scoring and a pre-mortem on the rollout protect the relationships that matter most.
Clients typically see a return of 5 to 10 times their investment in the first year after implementation.
Averages across all clients in the 12 months after implementing the recommended changes.
CLIENT FEEDBACK
What clients say
Victoria Sedgley, Netserve
Kyle Sharland, Oh-Tech
“We were competing in a commoditised market where we found ourselves racing to the bottom on projects. Justin’s guidance and support uncovered various opportunities that meant we now compete in a market of one and set our own prices. His insight has been invaluable, highly recommend.”
Niall Heaton
Founder, Securilix
HOW IT WORKS
From first call to lasting change
Four stages, built to produce measurable results rather than recommendations.
01
Discovery call
A 30-minute conversation to understand your business and whether the programme is the right fit for both of us.
02
Value Transformation Assessment
A structured review across ten dimensions that shows where the opportunities are. It becomes the plan for everything that follows.
03
Implementation
Three months of hands-on work: regular sessions, with materials built between calls so they fit your business.
04
Ongoing support
The option of a retained advisory service for strategic support, proposal reviews and annual pricing work. An online course is coming soon.
WHO IT’S FOR
Is the programme right for you?
It’s built for you if…
✓ You run a service business with revenue of £300k or more
✓ Your delivery is strong, but you struggle to explain your value
✓ You know you’re undercharging but worry about losing clients
✓ You’ve grown through referrals without a repeatable way to win work
✓ You’re compared with cheaper competitors too often
✓ You want change, not another report
It’s probably not, if…
✗ Your revenue is below £300k (the Pricing Health Check may be a better start)
✗ You’re in crisis and need a quick fix rather than lasting change
✗ You want tactics without changing your pricing or positioning
✗ You want the work done without being involved yourself
INVESTMENT
Investment
From £15,000 + VAT
The fee depends on the size, complexity and scope of your business. Every project starts with a discovery call and a written proposal, so you know what’s included before you commit.
Payment is spread monthly across the project, invoiced at the start of each month.
Value Guarantee
If you don’t feel you’ve received value from the programme, the final month’s payment is waived. All I ask is feedback on what didn’t work, so I can improve. It has never been needed, but it’s there if you need it.
FAQS
Frequently asked questions
How long does a project take?
Most projects run for three months, after a Value Transformation Assessment that takes two to three weeks. Larger or more complex businesses may benefit from a longer engagement.
Do I need to do the assessment first?
Yes. The Value Transformation Assessment shows where the opportunities are and becomes the plan for the implementation. You can book it on its own or as the first phase of the programme.
What if my clients react badly to a price increase?
That’s the most common concern, and it’s why the implementation support matters. We plan every client communication, model the financial impact of different scenarios, and I support you through the conversations. Across my clients, retention through a pricing change has been over 97%.
How much of my time will it take?
Expect around three sessions a month of about 90 minutes each, plus some time between sessions to review materials and give input. I do as much of the heavy lifting as I can, but your involvement matters because you know your business and your clients best.
What types of businesses do you work with?
MSPs and IT services companies, marketing and web agencies, ISO consultants and other professional services firms, from £300k revenue to businesses of £20m and above. What they have in common is strong delivery in a market where price has become the main point of comparison.
How is this different from working with a business coach?
A business coach will usually suggest changes and set you homework. I build the materials with you. When we develop a pricing strategy, I write the client communications. When we redesign your proposals, I create the templates. When we plan a price increase, I model the financial impact and support you through the rollout.
Talk through whether the programme fits
Book a 30-minute discovery call to talk through where your business is now and whether a transformation project makes sense. No pitch and no pressure.