WAYS TO WORK TOGETHER

Every engagement is fixed price

START HERE · 1 HOUR£295

Pricing and Positioning Session

One hour on your pricing and positioning, with written notes and clear actions afterwards.

✓ Value guarantee: if you don’t feel it was worth it, you get a full refund. There’s no risk in booking.

STEP 1 · DIAGNOSEFrom £3,500

Value Transformation Assessment

A diagnostic across ten areas of your business, with what it is costing you and a roadmap.

STEP 2 · FIX ONE AREAFrom £2,950

Prospect to Client Conversion

Discovery questions, a value calculator and a proposal format that leads with outcomes.

STEP 3 · IMPLEMENTFrom £15,000

Value Transformation Programme

Three months of hands-on implementation: pricing tools, proposals, positioning and client communications.

THE VALUE GUARANTEE

If you don’t feel you got value, you don’t pay in full.

Included in every engagement. Each service page sets out how it works for that service.

FREE SCORECARDS

FREE CALCULATORS

No email needed, and nothing you enter is stored.

GUIDES

Not sure where to start? MSP owners, start with the MSP Pricing Scorecard. Everyone else, start with Price or Value.

See all free tools →

FREE TOOLS

Free tools

Tools for owners of service businesses. Each one takes a few minutes and gives you something practical to act on.

Not sure where to start? If you run an MSP or IT services business, start with the MSP Pricing Scorecard. Everyone else, start with Price or Value.

Scorecards

Answer a few questions and your score appears on screen straight away. The full report is emailed to you.

Are you competing on price or value?

For any service business. Twelve questions, three minutes.

Shows whether clients buy from you on price or on the result you deliver, where you’re strongest, and what to fix first.

MSP Pricing Scorecard

For MSP and IT service business owners. Fourteen questions, three minutes.

Shows how you set and raise prices, how you package and prove your services, and where margin is being lost.

AI Scorecard

For any business owner. Eight questions, two minutes.

Shows how far you’ve got with AI, how exposed your business is to it, and what to do next.

Calculators

No email needed, and nothing you enter is stored.

Pricing Health Check

For any service business. About two minutes.

Enter how long it’s been since your last price rise, your turnover and your margin. It shows what inflation has cost you since then and what a regular increase could have added.

MSP Valuation Calculator

For MSP owners. About two minutes.

Enter your revenue, profit and the quality of your recurring revenue. It gives a likely valuation range and shows which factors move your multiple up or down.

Want a closer look?

The scorecards and calculators give you a starting point. If you want a full review of your pricing and positioning, the Value Transformation Assessment is a paid engagement where I work through it with you.