Stop Selling Services.
Start Selling Outcomes.
If prospects are comparing you on price, the problem isn’t your pricing, it’s how you’re positioning what you do. I help service businesses fix that, with hands-on assessments and transformations that position you on the outcomes you deliver, not the list of services you provide.
Common challenges
Does this sound familiar?
✗ See competitors offering similar services for less
✗ Haven’t increased your prices in years for fear of losing customers
✗ Always having to discount to win new business
✗ Struggling to communicate the results your services provide
✗ Customers focus on your time and costs, not the outcomes you deliver
Value-based transformation
✓ Package your services as clear outcomes and results
✓ Create value focused communications strategies
✓ Design customer experiences that showcase outcomes at every touchpoint
✓ Develop value-based pricing that justifies premium rates
✓ Avoid any direct comparison to your competitors
Real results for service businesses
46%
Profit margin growth
Achieved through a combination of value-based pricing changes and operational efficiencies, this created dramatic profitability improvements
13%
Average price increase
Our clients typically achieve this with little to no loss of customers and often see improved customer relationships as a result of the value-based positioning
97%+
Customer retention
Client scoring and a rigorous pre-mortem exercise ensures you do not risk your core client base but we do look to release those who are most price-conscious
*Results are based on average figures across all clients in the 12 months after implementing the recommended changes
Where do you want to start?
Every engagement starts with understanding where your business sits today. I’d recommend starting with the free assessment or book a call if you already know you’re ready to act.
FREE
Value Assessment Quiz
5 minutes to find out exactly where your business sits on the commodity-to-premium spectrum. Instant results & a personalised report delivered to your inbox.
FROM £1,500
Pricing Health Check
A focused review of your current pricing, margins and client mix. Includes a practical plan for implementing a price increase and the customised templates to communicate it to clients without losing them.
FROM £2,500
Value Transformation Assessment
A comprehensive diagnostic across ten dimensions of your business. Delivers a clear picture of where you are today, what it’s costing you, and a detailed transformation roadmap.
FROM £7,000
Value Transformation Programme
Three months of hands-on implementation. Not advice. I help build the pricing tools, the proposals, the positioning, and the communication plans together, and then we implement them.
What’s the real cost of standing still?
Enter your revenue and gross margin to see what inflation has cost your business since your last price increase.
Price & Revenue Impact Calculator
See what staying still has cost you, and what acting now could mean for your business.
This is the flat annual percentage increase you could have applied if you had actively managed your pricing. Drag to explore different scenarios.
Inflation Only
Aspirational Pricing
What Clients Say
I engaged with Justin late November 2025 as we needed some assistance with pivoting our business, we were competing in a commoditised market where we found ourselves racing to the… read more
Niall Heaton
16 January, 2026Justin delivered a brilliant session around client retention and development to the team at Pelican. From the beginning of the process where he professionally probed to understand our success criteria,… read more
Chris Braniff
22 December, 2025We engaged Justin to help us with uncovering hidden value within our organisation and to help us to structure and position annual price increases for clients which is something we… read more
Josh Mitchell
8 July, 2025I recently attended one of Justin’s workshops and it really was first class. Justin gives practical advice and tools which can be used from the moment you finish the workshop.… read more
Dandelion Marketing
3 April, 2025Highly professional and knowledgeable, one of those companies and contacts you need at your disposal. Highly recommended, a breath of fresh air to be honest!
I SHOOTS
1 March, 2025Attended one of Justin’s webinars. Very insightful and thought-provoking with some easy to action advice on pricing strategy and value. I have already implemented some of his advice,… read more
Jon Richardson
27 February, 2025A thought-provoking and insightful workshop which helped me, as a business owner, rethink my approach to pricing for the services we provide and also to reflect on the value we… read more
Claire Aikman
26 February, 2025I attended one of Justin’s pricing webinars and found it very useful. It was packed with examples that made raising your prices a no-brainer. Justin has a great way of… read more
Claudia Thompson
26 February, 2025
Implementation, not just advice
Most consulting engagements end with a report. The report goes in a drawer, the price increase never happens, and twelve months later nothing has changed.
At the Value Alchemists, we do the work with you and for you. The pricing calculator. The proposal templates. The price increase communications. The positioning. We build the actual materials your business needs, and we stay with you through implementation.
Every engagement includes a performance guarantee. If we don’t hit the agreed targets, you don’t pay in full. I have never had to apply it but it is there to demonstrate my commitment to achieving the results we agree.
Not sure where you sit?
Take the free 5-minute assessment to see exactly where your business sits on the commodity-to-premium spectrum, and what it’s costing you to stay there.