PRICING HEALTH CHECK
Your costs have risen over 30% since 2021. Have your prices?
Five consecutive years of rising costs, and many service businesses have absorbed at least some of them rather than passing them on. If your prices haven’t moved to keep pace, your margins have been quietly eroding, and by now the cumulative damage adds up to a significant sum.
The Pricing Health Check fixes this, with a strategy, the communication materials, and a framework so it never slips again.
THE COST OF STANDING STILL
What’s the real cost of standing still?
Enter your revenue and gross margin to see what inflation has cost your business since your last price increase and where you could be with regular above inflation price increases.
Price & Revenue Impact Calculator
See what staying still has cost you, and what acting now could mean for your business.
This is the flat annual percentage increase you could have applied if you had actively managed your pricing. Drag to explore different scenarios.
Inflation Only
Aspirational Pricing
WHAT YOU GET
What the Pricing Health Check delivers
This is not a report that sits in a drawer. By the end of the engagement you have everything you need to implement a price increase with confidence, and to run the same process yourself next year.
Your pricing increase strategy
A clear recommendation on how much to increase, which clients or service lines to prioritise, how to sequence the rollout, and the rationale behind every decision. Not a generic “charge more” directive, a specific strategy built around your business and your client base.
All communications written and ready
The emails, letters, or conversation scripts your team needs to announce the increase and handle the questions that follow, drafted, reviewed, and ready to send. Written in your voice, positioned around value rather than apology. You don’t have to work out how to say it.
Annual review framework
A simple, repeatable process for reviewing and adjusting your pricing every year, so you never find yourself three years behind again. Includes the triggers to watch for, the questions to ask, and a structure for making pricing decisions confidently and consistently going forward.
HOW IT WORKS
Four steps over three to four weeks
Focused, practical, and built around your business, not a generic framework.
01
Discovery session
A structured conversation covering your current pricing, cost base, client mix, and where the margins are actually being lost. You share what you know about your business; I ask the questions that surface what you don’t.
02
Analysis and strategy development
I review your pricing structure, segment your clients, and build the strategy: which services to increase, by how much, in what order, and how to frame the rationale. The financial modelling shows you the revenue impact before you commit to anything.
03
Review and refine together
A second session to walk through the strategy and the draft communications together. We refine both until you’re confident in them, the wording, the tone, the positioning. Nothing goes out until it sounds like you and feels right.
04
Handover and rollout support
You receive the full strategy document, finalised communications, and the annual review framework. I’m available during the initial rollout period for questions, pushback handling, and any adjustments needed as clients respond.
INVESTMENT
Investment
From £1,500 + VAT
Exact investment depends on business size and complexity. Confirmed at discovery call, before you commit to anything.
Performance Guarantee
If we don’t deliver the agreed outputs to your satisfaction, the second payment is fully refundable. Every engagement includes this guarantee, because the work should pay for itself many times over, and I’m confident enough in that to put it in writing.
WHO IT’S FOR
Is this right for you?
The Pricing Health Check works best for businesses in a specific situation. Be honest with yourself about which column you’re in.
This is right for you if…
✓ You haven’t increased prices in two or more years
✓ You know you should charge more but don’t know how to start
✓ You’re worried about how clients will react to a price increase
✓ You have retained or recurring clients where pricing hasn’t kept pace
It’s probably not, if…
✗ You’re looking for confirmation that your prices should stay where they are
✗ Your bigger challenge is winning work at all, not what you charge for it (the Value Transformation Assessment is the better starting point)
✗ You want a report rather than change; the outputs only pay for themselves if you send them
✗ Nobody with pricing authority will be involved in the engagement
Ready to stop leaving money on the table?
Book a 30-minute discovery call. We’ll confirm the investment, agree the scope, and you’ll know within that call whether this is the right next step for your business.
No obligation at the discovery call. If it’s not the right fit, I’ll tell you, and point you somewhere more useful.