PRICING AND POSITIONING SESSION
One hour on how you price and position your services
A 60-minute call for owners of service businesses who want an outside view on how they stand out and what they charge. I review your business before we speak, and afterwards you get written notes with clear actions.
● 60 minutes ● Google Meet ● Written notes afterwards
You choose a time straight after payment. If none of the available times suit you, I’ll refund you in full.
Pricing and Positioning Session
£295 + VAT
✓ A review of your business and website before the call
✓ A 60-minute video call focused on your question
✓ Written notes with actions, useful links and free resources
✓ Fee credited in full against work booked within 60 days
✓ Full refund if you don’t feel you got value
VALUE GUARANTEE
A full refund if you don’t feel the session gave you value
Tell me within 7 days of receiving your notes and I’ll refund the £295 + VAT in full. All I ask is a quick five-minute call so I understand why, and can improve the session for the next person.
WHO IT’S FOR
Is this right for you?
The session suits owners who want a clear, specific view of their pricing and positioning before committing to a larger piece of work.
This is right for you if…
✓ You run a service business and your prices haven’t moved in a while
✓ Prospects often compare you on price against quotes that look similar to yours
✓ You find it hard to explain what makes your service different
✓ You have a specific question, such as a price rise, a new package or a proposal that keeps losing
✓ You want an outside view before deciding on a bigger engagement
It’s probably not, if…
✗ You want the price increase strategy and client communications written for you (the Pricing Health Check covers that)
✗ You want a full review of the business across pricing, positioning and growth (see the Value Transformation Assessment)
✗ You’re looking for someone to run your marketing or sales
WHAT WE COVER
Three areas in one hour
Each session is built around your business. These are the areas we usually work through.
Positioning
How you describe what you do and who you do it for, and how that compares with the competitors your prospects are also talking to.
Pricing and packaging
How you set prices today, how your services are bundled, and where repackaging around the outcomes clients buy could support a higher price.
Your question
The one question you most want answered. You give it to me on the intake form, so I can prepare for it before we speak.
HOW IT WORKS
From booking to your notes
Four steps, with most of the preparation done on my side.
01
Book and pay
Pay securely by card, then choose a time on the booking page. Your VAT invoice is emailed to you automatically.
02
Tell me about your business
A short intake form covers what you do, who your customers are and how you set prices. I review it alongside your website before the call.
03
The session
An hour on Google Meet. We look at where you are today and talk through practical options to reposition or repackage what you sell.
04
Your notes
Written notes from the call, within two working days, with clear actions, useful links and free resources that fit your situation.
INVESTMENT
What it costs
£295 + VAT
No VAT is charged for buyers outside the UK. Paid by card when you book.
Value guarantee
If you don’t feel the session gave you value, tell me within 7 days of receiving your notes and I’ll refund the £295 + VAT in full. All I ask is a quick five-minute call so I understand why.
Credited against further work
If you go on to work with me, the fee is credited in full against any engagement booked within 60 days of your session.
WHERE TO START
How the session fits with the other options
Start wherever suits your situation. The session is often the first paid step after the free Value Scorecard.
FREE
Value Scorecard
A short online assessment that scores your business and sends you a report straight away.
£295 + VAT
Pricing and Positioning Session
One hour on your pricing and positioning, with written notes and actions afterwards.
This page
FROM £1,500 + VAT
Pricing Health Check
A price increase strategy, client communications written and ready to send, and an annual review framework.
FROM £3,500 + VAT
Value Transformation Assessment
A full assessment of the business across ten dimensions, with a prioritised plan.
QUESTIONS
Frequently asked questions
What happens after I pay?
You go straight to the booking page to choose a time and complete the intake form. If none of the available times suit you, I’ll refund you in full.
What does the intake form ask?
What your business does and who its customers are, your revenue band and team size, how you set prices, when you last raised them, and the one question you most want answered.
Is the call recorded?
Yes. I use the transcript to write your notes, so recording is part of the session. The intake form asks for your consent before we speak.
When do I receive my notes?
Within two working days of the session, by email.
Can I get a VAT invoice for my business?
Yes. Tick “purchasing as a business” at checkout to add your company name and VAT number. The invoice is emailed to you after payment.
Is this a sales call?
The hour is spent on your business. If a larger piece of work would help, I’ll mention it in your notes, and the fee is credited if you book it within 60 days.
What if the session isn’t useful?
Let me know within 7 days of receiving your notes and I’ll refund you in full. I’ll ask for a quick five-minute call to understand what didn’t work, so I can improve the session.
Book your Pricing and Positioning Session
An hour on your pricing and positioning, written notes with clear actions, and a full refund if you don’t feel it was worth it.
£295 + VAT. You choose a time straight after payment.