Privacy policy

Last updated: 9th December 2024

1. Introduction

The Value Alchemists (“we”, “our”, “us”) is a trading name of Innovate CX Ltd. We are committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect any personal information that you provide when using our website (valuealchemists.com).

2. Information We Collect

We collect the following information:

  • Names
  • Email addresses
  • Company names/websites
  • Information provided through contact forms
  • Technical data including IP address, browser type, and cookies

3. How We Use Your Information

We use your information to:

  • Provide our business consulting services
  • Send you newsletters and marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations
  • Analyze website performance through Google Analytics

4. Legal Basis for Processing

We process your data based on:

  • Consent (for marketing communications)
  • Contract (when providing our services)
  • Legitimate interests (to improve our services)
  • Legal obligations

5. Data Sharing

We may share your data with:

  • Our CRM service provider
  • Google (for Analytics and Booking tools)
  • LinkedIn (for social media integration)
  • Other service providers essential to our operations

We do not sell your personal data to third parties.

6. International Transfers

While we operate primarily in the UK, some of our service providers may process data internationally. We ensure appropriate safeguards are in place for any international transfers.

7. Data Security

We implement appropriate security measures to protect your personal information. However, internet transmission is never completely secure.

8. Your Rights

Under UK GDPR, you have rights to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Object to processing
  • Data portability
  • Withdraw consent

9. Contact Us

For privacy-related queries: Email: [email protected]

10. Updates

We may update this policy periodically. Please check back regularly.

Cookies Policy

1. What Are Cookies

Cookies are small text files placed on your device when visiting our website.

2. Cookies We Use

Essential Cookies

  • Required for website functionality
  • Cannot be disabled

Analytics Cookies

  • Google Analytics
  • Help us understand how visitors use our site
  • Can be disabled through your browser settings

Marketing Cookies

  • Used for LinkedIn integration
  • Track engagement with our content
  • Can be disabled through your browser settings

3. Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may limit website functionality.

4. Contact Us

For cookies-related queries: Email: [email protected]