As business owners, we often celebrate never losing a customer as a badge of honour. But what if I told you that a healthy amount of customer churn is actually essential for business growth? The Loyalty Myth I recently sat down with a business owner who proudly claimed, “We’ve never lost a customer.” Initially, this… Read more: Should you ever fire a customer?

It’s no wonder that many businesses are afraid to increase their prices given that it can go wrong, damage your relationship or at worse lose you customers. . Here are some of the most common COMMUNICATION pitfalls and how to avoid them. What not to do:❌ Surprising customers with no advance notice of price increases❌… Read more: The 10 most common mistakes businesses make when communicating price increases (and how to avoid them)

This was an email I received from a hosting provider. The tone is apologetic and they don’t make any effort to talk about the value they have delivered or will be in the coming year other than a vague reference to improving infrastructure. I appreciate that their costs have gone up, along with everyone else’s… Read more: How NOT to announce a price increase to your customers

There are good ways and bad ways to communicate changes to your pricing or service. This is an example of a well managed one from Amazon in January 2024 that you may well have received yourself. Lets break it down, They make it clear what the change is and why they are making it. They… Read more: How Amazon generated $2 billion of additional revenue in 1 year without raising prices

To effectively steer your business, you need both lagging AND leading indicators.

In 2025’s challenging business landscape, your pricing strategy isn’t just about covering costs – it’s telling potential clients exactly how you value your expertise. 💡 Rising operational costs (Wage increases, higher National Insurance contributions, increased supplier costs) are pressuring many UK service businesses with many seeing their margins shrink. Despite all of these pressures, I… Read more: Your Pricing Tells a Story: Is it Signaling Success or Struggle?