Value Transformation Assessment
Business Diagnostic for Service Companies Ready to Stop Competing on Price
A comprehensive assessment that helps you find your unique value proposition, identifies where you’re leaving money on the table and creates a clear roadmap to premium positioning, value-based pricing, and sustainable growth
Is This Assessment For You?
This assessment is designed for service business owners who:
Haven’t increased prices in years
and feel you should be charging more, but aren’t sure how to justify higher prices or communicate your value effectively
Struggle to stand out
but can’t articulate what makes you different or why prospects should choose you over cheaper alternatives
Hit a revenue ceiling
despite working harder than ever, with revenue not translating into the profitability you need
Constantly compete on price
and want to attract clients who value expertise over price, but your current approach keeps bringing in the wrong prospects
What Our Clients Say
Service business owners who have transformed their pricing and positioning through working with The Value Alchemists
Victoria Sedgley, Netserve
Kyle Sharland, Oh-Tech
What You’ll Receive
The Value Transformation Assessment provides a comprehensive analysis of your business across ten critical dimensions, identifying specific opportunities to increase profitability and build sustainable competitive advantage.
Comprehensive Assessment Report
Detailed scoring across ten business dimensions with specific gaps preventing premium positioning and accelerated growth
Financial Impact Analysis
Conservative, moderate, and ambitious projections showing potential revenue impact of implementing recommended pricing and positioning changes
Premium Positioning Framework
Clear differentiation strategy and value proposition that attracts ideal clients and justifies premium pricing
Pricing Strategy & Implementation
Specific recommendations for pricing structure, increase strategy, client communication frameworks, and annual review mechanisms
Client Acquisition Strategy
Systematic approach to attracting ideal clients, specific channels and tactics, positioning and messaging, lead qualification framework
90-Day Implementation Roadmap
Prioritised action plan covering quick wins, medium-term initiatives, and strategic projects
The Ten Business Dimensions Framework
Ten critical dimensions of your business, each scored from 0 (non-existent) to 5 (best in class).
Value Creation & Capture
⚡ Pricing Strategy Maturity – Whether your pricing reflects the value you deliver, how price increases are managed, and mechanisms for regular pricing reviews
⚡ Market Focus & Positioning – Clarity of ideal client profile, your differentiation from competitors, and how effectively you filter out poor-fit opportunities
⚡ Growth Strategy & Execution – Effectiveness of your client acquisition approach, pipeline predictability, and readiness for systematic growth
⚡ Marketing & Lead Generation – Current visibility in your market, how prospects discover you, content strategy, and systematic approaches to attracting ideal clients
Operational Excellence
⚡ Operational Process Maturity – Service delivery consistency, efficiency of client onboarding and support, scalability of processes
⚡ Systems & Tools – Systems supporting client management and service delivery, alignment between tools and business objectives
⚡ Team Structure & Resilience – Current team capability and capacity, skills coverage, leadership structure, retention approaches
Trust & Sustainability
⚡ Customer Service Infrastructure – Systems for maintaining customer satisfaction, client communication approaches, expectation management
⚡ Customer Success Management – How you maintain and expand relationships with best clients, systematic account management, proactive value delivery
⚡ Financial Health & Maturity – Financial structures supporting strategic growth, understanding of profitability by client and service, cash flow management
How The Assessment Works
A straightforward four-step process designed to deliver maximum insight with minimal disruption to your business.
Step 1: Pre-Workshop Preparation
You’ll share materials about your current business, recent proposals, and insights on profitable versus challenging work. This helps me understand your starting point before our sessions.
Step 2: Discovery Sessions
We’ll schedule 2-3 remote consultation calls to work through the assessment areas iteratively, allowing time between sessions for analysis and additional research.
Step 3: Analysis
Following our consultations, I conduct thorough analysis of your business, competitive landscape, and market positioning, drawing on benchmarks and best practices.
Step 4: Workshop & Report
We’ll schedule a workshop (3-4 hours) where I present the findings, scoring across all dimensions, and we discuss the recommendations. Following this, you’ll receive the comprehensive final report.
Results Our Clients Experience
Businesses that complete the Value Transformation Assessment typically see measurable improvements within 90 days.
45% Average Profitability Improvement
Through a combination of value-based pricing changes and operational efficiencies identified in the assessment
Higher Quality Clients
By attracting clients who value expertise and outcomes over lowest price, improving conversion rates and client relationships
Confidence to Decline Wrong-Fit Work
Knowing exactly what makes you valuable and who your ideal clients are, allowing you to focus resources on highest-value opportunities
Clear Strategic Direction
A prioritised roadmap showing exactly which initiatives will drive the most value for your business over the next 90 days
Immediate Quick Wins
Most clients implement at least three profit-enhancing changes within the first two weeks of receiving their assessment results
Investment
The investment for a Value Transformation Assessment varies depending on business size and complexity.
Typical Investment: £1,500 to £4,500 + VAT
✓ Comprehensive assessment across ten business dimensions
✓ 2-3 consultation calls with detailed analysis
✓ 3-hour results workshop presentation
✓ Complete written report with all deliverables
✓ 90-day implementation roadmap
Payment terms: 50% on booking to secure your project start date, remaining 50% within 15 days of workshop completion
Value Guarantee
If you don’t feel you’ve received genuine value from the assessment, the second payment following the workshop will be waived. All I ask is feedback to understand what didn’t work and how I could improve. This has never happened, but the guarantee is there if you need it.
Ready to Transform Your Business?
Book a free discovery call to discuss your specific situation and see if the Value Transformation Assessment is right for you.
Frequently Asked Questions
How is this different from generic business consulting?
The Value Transformation Assessment is specifically designed for service businesses struggling with pricing and differentiation. Rather than broad strategic advice, we focus precisely on the factors that enable you to charge premium prices: positioning, value communication, client acquisition, and operational efficiency.
What if I’m worried about losing customers if I increase prices?
This is the most common concern, and it’s exactly why the assessment starts with positioning and differentiation before addressing pricing. We don’t just tell you to charge more; we help you build the value proposition and communication framework that makes higher prices logical and defensible.
I’m a sole trader / small team. Is this assessment relevant for my business size?
Absolutely. The assessment scales to your business size and circumstances. Whether you’re a solo consultant or a team of 20 or 200, the fundamental challenges of pricing, positioning, and profitable growth are the same. Many of our most successful transformations have been with smaller businesses where the impact of improved pricing and positioning is felt immediately.
What happens after the assessment?
You’ll have a complete blueprint for transformation. Implementation is entirely up to you. Some clients choose to execute independently using the roadmap provided. Others engage us for ongoing implementation support to accelerate results and navigate challenges. There’s no obligation either way; the assessment stands alone as a clear roadmap.
How quickly will I see results?
That depends on your implementation timeline. Some quick wins (like improving sales conversations or filtering leads better) can show results within weeks. Pricing transformations typically take 2-3 months to fully implement across an existing client base. Most clients report measurable revenue and profit improvements within 90 days of beginning implementation.
What information will I need to provide?
After booking, we’ll send a detailed information request covering your current pricing, recent proposals, client segmentation, financial performance, and service offerings. Don’t worry if you don’t have everything in perfect order. Part of the assessment process is identifying what business intelligence you’re missing and helping you establish better systems.
Is this assessment suitable for my industry?
The framework is designed to be sector-agnostic, focusing on the universal challenges service businesses face regardless of industry. We’ve successfully worked with IT companies, professional services firms, creative agencies, certification bodies, consultancies, and many other service sectors. The principles of value-based pricing and premium positioning apply across all service industries.
The Value Alchemists specialise in helping service businesses transform their approach to pricing and value communication. We combine pricing strategy with positioning and operational efficiency to help you stop competing on price and start charging premium prices for the outcomes you deliver.