Engaging Presentations on Pricing and the Psychology Behind it

Audience Feedback

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Victoria Chapman
TLC Ads
Lead Generation

Knowing what to charge and how to manage pricing increases isn’t always easy, but Justin gave us some brilliant insights into the importance of not only pricing right from the start but also why failing to raise your prices annually is actually a huge red flag.

Tamaryn Storey headshot picture

Tamaryn Storey
Impulsus
Consultant

One standout session was with Justin Neale from The Value Alchemists, who delivered a powerful reminder: stop selling services and features, focus on solving real problems for your clients. His session highlighted the importance of identifying your ideal client and positioning your business as the solution. (The Psychology of Price)

Headshot picture of Joanne Dewberry

Joanne Dewberry
Author and Freelance Writer

His session was a real eye opener on how understanding customer psychology can dramatically increase your pricing power!! Crazy examples of how wording, branding, and sales tactics can demand a premium price! Lots to think about!!!

Signature Presentations

How to safely adopt AI and drive real business benefit from it

Practical presentation covering how businesses can find the problems worth solving in their business and where AI is a good fit

Perfect for: Business leaders, conferences, networking events

The Psychology of Price
How problem solvers can name their price

Keynote Presentation
Engaging industry examples to challenge how people think about pricing

Perfect for: Business conferences, networking events, trade associations

Stop Competing on Price
Start Competing on Value

Practical transformation framework to shift from selling features to selling outcomes

Perfect for: Service provider conferences, sales teams

From Cost-Plus to Value-Based
Service Business Pricing Transformation

How to manage a complete pricing strategy overhaul

Perfect for: Industry specific conferences such as MSP’s Marketing Agencies, Consultants

Confident Pricing Communications
Increasing Prices Without Scaring Off Your Customers

How to Present Price Increases and Handle Objections

Perfect for: Management teams, business owner events

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What to Expect?

Practical, not theoretical with real industry and client transformations
Engaging storytelling with memorable examples
Content that is tailored to the audience and event
Interactive Q&A sessions that address real challenges in the room

Presentation Formats

Keynote Presentation

Panel Discussions

Interactive Workshops

Online Presentations & Workshops