Stop Selling Services.
Start Selling Outcomes.

I help service businesses design customer experiences that justify premium pricing, because when customers see clear outcomes, price becomes secondary

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Justin Neale, founder of the Value Alchemists sitting in a brown leather armchair smiling. He is wearing a blue shirt with the Value Alchemists logo above the breast pocket

Real results for service businesses

46%

Profit margin growth

Achieved through a combination of value-based pricing changes and operational efficiencies, this created dramatic profitability improvements

13%

Average price increase

Our clients typically achieve this with little to no loss of customers and often see improved customer relationships as a result of the value-based positioning

97%

Customer retention

Client scoring and a rigorous pre-mortem exercise ensures you do not risk your core client base but we do look to release those who are most price-conscious

*Results are based on average figures across all clients in the 12 months after implementing the recommended changes

Common challenges

Does this sound familiar?

See competitors offering similar services for less
Haven’t increased your prices in years for fear of losing customers
Always having to discount to win new business
Struggling to communicate the results your services provide
Customers focus on your time and costs, not the outcomes that you deliver

Value-based transformation

Package your services as clear outcomes and results
Create value focused communications strategies
Design customer experiences that showcase outcomes at every touchpoint
Develop value-based pricing that justifies premium rates
Avoid any direct comparison to your competitors

The Value Alchemists approach

Justin, the founder of the Value Alchemists drawing a venn diagram on a sheet of A3 paper

At The Value Alchemists, we don’t just help adjust your pricing, we transform how you position, communicate and deliver value to your clients.

Our approach combines strategic value-based pricing with customer experience mapping to create a comprehensive value-based transformation that positions your business as a premium service provider in your market

The VALUE framework

The Customer-Centric Approach to Pricing Transformation

Unlike traditional pricing methods that focus purely on costs, the VALUE framework starts with understanding your customer’s experience and the outcomes they value. This customer-first approach is why our clients achieve such remarkable results

Magnifying glass imageValue Discovery – Understand what truly matters to your customers
Bar chart representing analysisAnalysis – Current pricing and cost structure review
Upwards facing arrow indicating leveraging your assetsLeverage – Identifying your unique value proposition
Key representing unlocking valueUnlock – Designing your new value proposition and pricing strategy
Path and waypoints indicating execution of a planExecute – Implementation and communication
floor covered in coloured post-it notes with only one in the centre that has the word Value written on it

Have you increased your prices recently?

UK inflation has ranged from 1% to almost 8% over the last few years. If you haven’t increased your prices for a number of years then it could be seriously impacting your profitability.

Use this handy calculator to see what your prices should be even if you just increased them by the average inflation per year.

Just enter your current average service or product price and use the slider to select how long ago you last increased them.

Price Inflation Calculator

  • I attended one of Justin’s webinar workshops and it was absolutely fantastic. Justin outlined the importance of charging your worth,… read more

    Alexandra Rookyard Avatar Alexandra Rookyard
    5 June, 2025

    One of the best investments I’ve made this year. If you’re struggling to value your worth and worry about raising your… read more

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    diane jones Avatar diane jones
    4 June, 2025

    A thought-provoking and insightful workshop which helped me, as a business owner, rethink my approach to pricing for the services… read more

    Claire Aikman Avatar Claire Aikman
    26 February, 2025

  • I recently attended one of Justin’s workshops and it really was first class. Justin gives practical advice and tools which… read more

    Dandelion Marketing Avatar Dandelion Marketing
    3 April, 2025

    We engaged Justin to help us with uncovering hidden value within our organisation and to help us to structure and… read more

    Josh Mitchell Avatar Josh Mitchell
    9 July, 2025

    Attended one of Justin’s webinars. Very insightful and thought-provoking with some easy to action advice on pricing strategy and… read more

    Jon Richardson Avatar Jon Richardson
    27 February, 2025

  • We engaged Justin to help us with uncovering hidden value within our organisation and to help us to structure and… read more

    Josh Mitchell Avatar Josh Mitchell
    8 July, 2025

    I attended one of Justin’s pricing webinars and found it very useful. It was packed with examples that made raising… read more

    Claudia Thompson Avatar Claudia Thompson
    4 March, 2025

    Highly professional and knowledgeable, one of those companies and contacts you need at your disposal. Highly recommended, a breath of… read more

    I SHOOTS Avatar I SHOOTS
    1 March, 2025