Enabling businesses to compete on value, not price!

The Value Alchemists specialise in helping businesses transform their approach to pricing and value communication.

Whether you haven’t increased your prices for some time, need to improve your profitability, or want to develop a more strategic approach to pricing, we help you unlock the true value of your business.

Helping service businesses increase their profits by
25-75% without having to chase new customers

Testimonials and Reviews

Understanding your value

Learning to charge your worth

Communicating new prices

Charge what you are worth with complete confidence

  • I recently attended one of Justin’s workshops and it really was first class. Justin gives practical advice and tools which… read more

    Sarah Lawrence Avatar Sarah Lawrence
    4 March, 2025

    I attended one of Justin’s pricing webinars and found it very useful. It was packed with examples that made raising… read more

    Claudia Thompson Avatar Claudia Thompson
    4 March, 2025

    Highly professional and knowledgeable, one of those companies and contacts you need at your disposal. Highly recommended, a breath of… read more

    I SHOOTS Avatar I SHOOTS
    4 March, 2025
  • Attended one of Justin’s webinars. Very insightful and thought-provoking with some easy to action advice on pricing strategy and… read more

    Jon Richardson Avatar Jon Richardson
    27 February, 2025

    A thought-provoking and insightful workshop which helped me, as a business owner, rethink my approach to pricing for the services… read more

    Claire Aikman Avatar Claire Aikman
    4 March, 2025

    Attended one of Justin’s webinars. Very insightful and thought-provoking with some easy to action advice on pricing strategy and… read more

    Jon Richardson Avatar Jon Richardson
    4 March, 2025